IND was honored to be part of this project!
News of Japan’s disaster reached nearly every human in a first world country within a day. The footage was horrifying to watch and the toll on human life and property was terrible, but even as Japan went through it’s dark moments that week there was positive mixed with the negative, hope mixed with the despair of a country living through a disaster of epic proportions. Days and weeks after the Tsunami, two facts became very clear about the people of Japan- they would not give up easily, and they would do anything possible to restore the country as quickly as possible and return to normal life.
Speaking to my friends in Japan about those events, I heard one common theme: “let’s not dwell on the bad, but plan for the good. Let’s move forward, rebuild, and enjoy life”. The tuning companies of Japan seemed to express the same feelings and continue to push forward every day. 3D Deisgn’s newest E89 Z4 is a reflection of this positive philosophy. Plans to create the car were made shortly after the Japanese Tsunami with the intention of making a statement. That statement is simply scribed over the car’s driver’s side window: “Don’t give up, Tohoku”.